News
The Role of Colour Theory in Web Design
Colour plays a crucial role in website design. It is not just about making a site look visually appealing. It also influences user behaviour, emotions,
17 September 2024
Blog & News
Our blog gives you a unique insight into what's going on in the company and the latest news. A space for thoughts, ideas, and how-to guides about publications, lead generation and all things digital marketing.
News
How to Improve Your Website’s User Experience
Your website isn’t just a place for people to find information about your brand—it’s a vital touchpoint where users interact with your business. The experience
16 August 2024
Web Design
Introducing Finelight Online
Finelight Media is thrilled to announce the launch of our new sister company, Finelight Online, a dedicated web design agency tailored to meet the growing
1 August 2024
Digital Marketing
The Importance of Influencer Marketing
Where the marketplace is more crowded and competitive than ever, businesses seek innovative ways to reach their target audience. Influencer marketing has emerged as a
28 February 2024
Social Media
How to choose the correct social media channels for your business
What’s on your mind? For almost 20 years now, Facebook has been asking users the same question every time they log on. Even today, as
28 June 2023
Digital Marketing
What is the marketing mix and the 7 Ps of marketing?
You might have heard of the 4 Ps of marketing, but are you familiar with the 7 Ps? While there are numerous marketing models, the
21 June 2023
Digital Marketing
Universal Analytics: The end of an era
This year, 2023, Google Universal Analytics will cease to exist. From 1st July, properties will be replaced by Google Analytics 4 (GA4), and standard Universal
14 June 2023
Digital Marketing
Case study: Coldstream Filters
Our sister company Studioworx, a web development and marketing agency, provided a marketing strategy for their client Coldstream Filters to target new potential customers. Read
6 June 2023
Digital Marketing
How to effectively utilize email marketing and landing pages
Although email is the oldest form of digital communication, email marketing, to many businesses, is the most valuable channel available. More people use the service
24 May 2023