Where the marketplace is more crowded and competitive than ever, businesses seek innovative ways to reach their target audience. Influencer marketing has emerged as a
What’s on your mind? For almost 20 years now, Facebook has been asking users the same question every time they log on. Even today, as
You might have heard of the 4 Ps of marketing, but are you familiar with the 7 Ps? While there are numerous marketing models, the
This year, 2023, Google Universal Analytics will cease to exist. From 1st July, properties will be replaced by Google Analytics 4 (GA4), and standard Universal
Our sister company Studioworx, a web development and marketing agency, provided a marketing strategy for their client Coldstream Filters to target new potential customers. Read
Although email is the oldest form of digital communication, email marketing, to many businesses, is the most valuable channel available. More people use the service
Whether you’ve never heard of PPC (pay-per-click) and are keen to learn more, you want to start using PPC in your business, or you already
The Chief Executive of TikTok, Shou Zi Chew, endured a five-hour interrogation in March 2023 after US lawmakers raised concerns that his app was being
Just because your product’s perfect, and it’s being exposed to a vast number of people on your website, it doesn’t mean your business is going