Social Media
How to choose the correct social media channels for your business
What’s on your mind? For almost 20 years now, Facebook has been asking users the same question every time they log on. Even today, as
28 June 2023
Blog & News
Our blog gives you a unique insight into what's going on in the company and the latest news. A space for thoughts, ideas, and how-to guides about publications, lead generation and all things digital marketing.
Digital Marketing
What is the marketing mix and the 7 Ps of marketing?
You might have heard of the 4 Ps of marketing, but are you familiar with the 7 Ps? While there are numerous marketing models, the
21 June 2023
Digital Marketing
Universal Analytics: The end of an era
This year, 2023, Google Universal Analytics will cease to exist. From 1st July, properties will be replaced by Google Analytics 4 (GA4), and standard Universal
14 June 2023
Digital Marketing
Case study: Coldstream Filters
Our sister company Studioworx, a web development and marketing agency, provided a marketing strategy for their client Coldstream Filters to target new potential customers. Read
6 June 2023
Digital Marketing
How to effectively utilize email marketing and landing pages
Although email is the oldest form of digital communication, email marketing, to many businesses, is the most valuable channel available. More people use the service
24 May 2023
Digital Marketing
How keyword research will benefit your PPC campaigns
Whether you’ve never heard of PPC (pay-per-click) and are keen to learn more, you want to start using PPC in your business, or you already
16 May 2023
Social Media
What is TikTok and has it become the next search engine?
The Chief Executive of TikTok, Shou Zi Chew, endured a five-hour interrogation in March 2023 after US lawmakers raised concerns that his app was being
12 May 2023
Digital Marketing
How to find the correct target audience for your business
Just because your product’s perfect, and it’s being exposed to a vast number of people on your website, it doesn’t mean your business is going
5 May 2023
Web Development
How to choose the best website platform for your company
Nowadays, a professional website is crucial for business growth. In fact, every day you go without a successful website, you lose sales. However, creating a
25 April 2023